Behind the Scenes: Who is behind bilou?

Perhaps you've wondered who ensures that your favorite shower foams and hair care products smell so good and arrive safely. The answer leads us to the heart of Baden-Württemberg.

nuwena GmbH: The Team Behind the Brand

All bilou products are developed, designed, and managed by nuwena GmbH, located in Heidelberg. This is where the creative ideas for new fragrances and the iconic design you recognize from store shelves originate.

Quality from the Region: "Made in Germany" & Partners

We place great importance on short distances and the highest quality standards. That's why we primarily work with medium-sized family businesses (contract manufacturers).

  • Production in Germany: The majority of our product range proudly bears the "Made in Germany" label.

  • Specialties from neighboring countries: To leverage the best expertise, we have our Eau de Parfums produced in Austria and our bath salts in Switzerland.


Sustainability and Packaging

Our transparency extends beyond the contents to include the packaging. We know that the environment is as important to you as it is to us.

100% Recycled Material

Our aerosol cans (for example, for shower foam or dry shampoo) are made from 100% recycled aluminum. This conserves resources and gives the material a second life.

Shelf Life and Safety

To ensure you enjoy your products for a long time, we guarantee a minimum shelf life of 24 months. This way, you can be sure that the quality and fragrance will be preserved until the very last drop.


Short & Sweet: Manufacturing Facts

Point Detail
Headquarters nuwena GmbH, Heidelberg
Main production site Germany
Specialties Perfumes (AT), Bath salts (CH)
Packaging 100% recycled aluminum (cans)
Claim 100% Vegan